Representation Analysis

 The two advertisements that I watched were the ones on Tide and Axe. 

                                                    TIDE

When I first watched this advertisement, I did not think much about it. Then I watched it again and began to analyze what Tide was representing and the way that they were showing their product. I believe that the Tide advertisement was aimed more towards middle aged mothers. For example, mothers that have children, in which children can be pretty messy. In the way that the mother represents her daughter, she says how she is not dressed in pink and wears cargo and hoodies, in which she messy. Then goes on to advertise Tide to 'clean up the mess'. The advertisement represents how it is believed that women should dressed while advertising their product. This could be aimed towards middle class women that do laundry for their family. Many people that watch this will view it as a regular advertisement for a product in which encourages them to go buy Tide. In the advertisement as the mother said "all the stains are gone" is a way of other mothers to turn to tide when washing her daughter's clothing. By using a mother for the advertisement, other mothers that watch it will want to buy it because they can 'relate' to her. Yet what they don't realize is that the the the advertisement is representing how the mother believes her daughter is not dressed 'correctly' as a female. 

                                                   AXE

The Axe advertisement that I watched was clearly aimed towards young adult males, maybe in their 20s or 30s. It is clear that was the target audience because it demonstrated how if the young man used Axe he would attract all the ladies. It is also clear that in the advertisement all different kinds of women were running to the man, demonstrating he would attract all kinds of women just by his smell. In a different perspective, as a woman, the commercial seems to use women more as a 'reward' for their smell. Which may come off as disrespectful, as the way that they are represented for their bodies as they are all in bikinis. In a man's point of view this may get them  to want to buy Axe to attract these women. Of course this was targeted to men because they may view it as beneficial, but for women it comes off negatively. This could be towards any ethnicity although the man in the video seemed like a white American, any man that age who sees this could picture themselves using this product. Although this advertisement may attract buyers, it is objectifying women for their bodies, and how just by a smell they will run to a man. 

Effects that audiences are faced upon are that they encourage the them to buy their products, but can be viewed negatively for women. Although companies are only trying to advertise their products, the way that they do should be more careful as it could come off as offensive. Most people won't think much of  it rather than it relating to them which is more likely to go out and buy these products because they now see themselves using them. The way that they are represented should be more careful to not classify women for the standards on how they should appear.