Hey everyone! I wanted to come on here and share with you all the full process of our music marketing project. My group and I have come a long way in planning and producing this project and I want to share every detail from it. As I had said in my last post, we started off by researching artists in the genre of the artist we created. We were given the country genre, where we looked for the biggest country record companies, like Universal Music Group Nashville and Warner Music Nashville with artists such as Blake Shelton and Carrie Underwood to get an idea of who we want our artist to be. As we gave our artist the name Daisey Davis, we used nature to symbolize her. Daisey is a hometown girl from Florida that loves the outdoors and uses her love for music to show it to her audience. Her backstory and personal life contribute a lot to her music, which is what we used to represent Daisey.
My group and I made a music video for the song "Need You Now" starring Daisey Davis. We used specific colors, visuals, lighting, and symbols to deliver the best product we could possibly do. The video's two settings are outdoors in the nature of a park and Daisey's bedroom. We decided to make one set in a park to symbolize her love for nature surrounded by flowers and plants and her bedroom and the pictures give off a teenage girl's 'heartbreak' demonstration. The colors for the bedroom being more of a dark blue/purple, represent the dejection and heartache of the song. As for the camera shots, the close-up and medium shots capture the emotion in the video that is being expressed. As we presented this to our peers we tried to demonstrate the connection of the video with the audience. Giving them full details about our production plan gets them to understand our ideas and what we are trying to accomplish. The music video gives a chance for her potential fans to reach out and emotionally connect with the music through visuals. It will also help with marketing by building up a fanbase and gaining more musical recognition.
As for marketing Daisey and her music, my group and I have decided to create social media accounts for her best-fit audience. Daisey's target audience is typically younger teenage girls, as her songs are typically more relatable to them. With the song that we chose, "Need You Now" teenage girls that go through breakups and heartbreaks are likely to listen to it. With that being said, we decided to make an Instagram, Twitter, and YouTube account along with her very own website. For her Instagram, we decided to post teasers of her new music video and upcoming events that she will be having so that people can be up to date with what's going on. For her Twitter, we want to make it more of an interactive account where she not only posts teasers but also about different aspects of her life and other relatable posts. Her YouTube will have her full music video uploaded along with teasers for not only her music video but future videos as well. Lastly, her website is a fun and engaging way for her audience to truly get to know Daisey. There will be games, merchandise, upcoming events, and other significant ways to connect with Daisey. The merchandise has pictures of flowers and butterflies that are used to symbolize Daisey. Through the accounts, Daisey is able to spread the different platforms her music is on, for example, iTunes, Spotify, Apple Music, etc. These social media accounts will help her marketing campaign by allowing her audiences to access her music through different platforms.
Here are a couple of examples of her Instagram and Twitter:
From what I learned from this project is all the time, work, and effort it takes to create a new artist. There are a lot of aspects that are significant to marketing music and be successful with it. Different aspects that I learned about while doing this project were mainly how to market and plan for music production. How social media and different platforms are used to create a successful production. The more publicity, the more popular the artist becomes. This will help develop my Cambridge Portfolio by giving me experience in first-hand marketing and learning the process of it. It gave me an opportunity to understand how different media works and the importance of different areas in the music business. This also allowed me to have a much better understanding of what it is like to not only market but also distribute music to different areas in the technology world. The content that an artist puts out should be what the fans enjoy so that they are able to connect with them and give them what they like. I am glad to be able to share this experience and process of this music production here!
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